WhatsApp API Cost Calculator
Simulate the WhatsApp Official API's real cost in BRL and see your investment return in real time.
Configure simulation
ROI projection
Unit cost
R$0.3217
per delivered message
Monthly volume
1,000
messages/month
Estimated monthly cost
R$321.70
R$3,860.40 / year
Estimated revenue
R$3,750.00
25 sales this month
Net profit
R$3,428.30
▲ positive
ROI
1,065.7%
return on investment
Investment vs Revenue
Meta Official API pricing · Brazil · official rates in BRL (Brazilian Real) · billed per delivered message
Frequently asked questions
It depends on the message category: Marketing costs R$0.3217, Utility and Authentication cost R$0.0350, and Service messages have no cost. These are Meta's official rates for Brazil, the same ones used in this calculator.
No, it simulates cost using Meta's current official categories. To simulate the specific impact of the August and October 2026 pricing changes, use the Meta 2026 Pricing Impact Calculator.
No. All the calculation runs in your browser — no data is sent to any server.
No. It's a free tool with no signup required.