By Matheus Melo
CRM
Tags in your WhatsApp CRM, why messaging existing customers the same way costs you
Without tag segmentation, the same campaign reaches people who already bought and people who never replied. See what automatic tagging solves.
Blog
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By Matheus Melo
WhatsApp
How to cut your WhatsApp cost per conversation before the October charges
From October 2026 every service message is charged. See 7 practices to cut your cost per conversation without losing service quality.
By Matheus Melo
Sales
The metrics every WhatsApp sales operation should track
From response speed to checkout recovery, see which numbers reveal where your operation loses sales and what to do when each one worsens.
By Matheus Melo
Automation
Sales recovery automation: the profit lost in silence, not in ad spend
See how sales recovery automation turns abandoned carts and pending invoices into profit, without messaging people who already bought.
By Matheus Melo
WhatsApp
WhatsApp Templates on the Official API: how to keep quality rating high and avoid bans
Learn how WhatsApp Official API template quality rating works, what reduces read rate and block rate, and how to avoid getting your account banned.
By Claryflow
WhatsApp
The Requirements to Connect Your WhatsApp Business to the Official API
Understand exactly what Meta requires to approve your business for the WhatsApp Official API: documentation, verification, a dedicated number and more.